`Live Earth'' concerts no big TV draw
Jul. 11, 2007

Given a choice among the Police, John Mayer and Madonna on television or a summer's night out, millions of Americans chose the latter. The Live Earth concert, Al Gore's sprawling worldwide effort to raise environmental awareness, wasn''t a big television draw. NBC's Saturday-night highlights show was seen by 2.75 million people, according to Nielsen Media Research, or fewer people than watched the soccer match between Argentina and Peru that night on Univision. The Live Earth showing is slightly under the 2.9 million who watched the Live 8 concert on ABC in 2005, Nielsen said. "I don''t think it was the kind of thing where people were talking like they had to get home to watch it," said Marc Berman, analyst for Media Week Online.

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